How We Work

As a matter of practice, we make it our business to know your small business and then we get to know your customers. We learn their language, their pain and pleasure, their frustrations, their motivations - whatever keeps them up at night or gets them motivated. We then apply our proprietary marketing blueprint that’s proven to get results.

The 6 step AKB² marketing approach

  1. Discover. We get to know you and you us. We look for fit. Consider it our first date.
  2. Deep Dive. If we move forward we get to know your marketing challenges and the customers you serve.
  3. Plan. We strategize and plan for results applying our proprietary marketing system.
  4. Execute. We make the leap, go public and implement.
  5. Measure and analyze. We look at what’s working well and what isn’t. We tweak and modify.
  6. Improve. We review the data then make decisions – where to improve and where to optimize.