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1. Purple Cow Marketing by Seth Godin
   Leave behind boring marketing strategies and stand out from the herd...risky, edgy and anything else other than ordinary. In Purple Cow, Godin urges business people to put a Purple Cow into everything they build, and everything they do, to create something truly noticeable. Simply, transform Your Business by Being Remarkable
2. Permission Marketing: Turning Strangers Into Friends And Friends Into Customers by Seth Godin
   In this book, Godin writes that today consumers are bombarded by marketing messages almost everywhere they go. If you want to grab someone's attention, you first need to get his or her permission with some kind of bait -a free sample, a big discount, a contest, an 800 number, or even just an opinion survey. Once a customer volunteers his or her time, you're on your way to establishing a long-term relationship and making a sale.
3. Guerrilla Marketing by Jay Conrad Levinson, Jeannie Levinson, Amy Levinson
   Many say, Guerrilla Marketing is the entrepreneur's marketing bible and book every small-business owner should have on his or her shelf. It contains easy and inexpensive strategies for making big profits from your small business. Based on hundreds of solid ideas that really work, this completely updated and expanded fourth edition, offers a new arsenal of weaponry for small-business success in the next century.
4. Selling the Invisible by Harry Beckwit
   A Field Guide to Modern Marketing; it’s said to be the first major book on service marketing. According to Harvay Mckay (author) Beckwit provides quick, practical strategies to improve the bottom line in any business by perceiving and fulfilling a client's every need.
5. Influence by Robert B Cialdini
   The Psychology of Persuasion (Revised)
   According to the publishers, Influence is the classic book on persuasion. It explains the psychology of why people say 'yes' -- and how to apply these understandings. In the book, you'll learn the six universal principles, how to use them to become a skilled persuader and how to defend yourself against them.
6. The Tipping Point by Malcolm Gladwell
   How Little Things Can Make a Big Difference
7. E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do about It by Michael E Gerber
   Gerber describes developing a precise business system that produces consistent results because it has been tested and refined. According to him, businesses thrive because of innovation, quantification, and orchestration. Gerber offers some simple and actionable advice on how to correct the E Myth (entrepreneurial myth) through the development of the Franchise Prototype. “Regular” small businesses fail at a rate of 70% - 80%. Franchises succeed at a rate of 75%.

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