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Purple Cow Marketing

What is Purple Cow Marketing?

This purple cow thing - what exactly is it? According to Seth Godin, best selling author who coined this phrase, says that being purple cow is all about how companies can transform themselves by becoming remarkable; standing out; being different.

The question then is - what's your purple cow differentiator to your customers and prospects? How do you delight, impress, inspire and exceed their expectations each and every time? How have you created raving fans?

If your small business is suffering from the same old, same old marketing strategies and your customers cannot differentiate you from your competitors, nor can they rave about their experience with you then it's time for a fresh perspective.

To help you create that purple cow experience for customers and prospects contact us.

Remember when your mom cautioned you to “watch your mouth”.  As it turns out, she was really onto something. I guess, she was desperately trying to impart to us a greater sense of restraint, diplomacy, decency, and sensitivity.
In these days of tweeting, blogging, and even ‘citizen journalism’, it might seem that anything goes: just speak [...]


April 14th, 2011      no comments



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