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Personas & Customer Scenarios

Karen the Chiropractor

Karen is a fairly successful chiropractor in a small suburban city in the Toronto area. Over the last 2 years she has seen a twenty per cent reduction in her small business. She feels it could be due to the arrival of a new chiropractor in town who has 'stolen' some of her patients.

Karen knows she needs to win back her old patients and be very diligent in retaining her current ones. She needs a competitive edge.

Karen is considering hiring a marketing consultant to provide her with expert marketing advice and proven marketing strategies. She is painfully aware that marketing her small business is front and centre to its growth.

Karen has turned to AKB2 Small Business Marketing to help her create a monthly signature event to provide free value to her patients and solidify herself as the chiropractor of choice within her community. She knows she needs a purple cow approach to set her apart.

To discuss your small business marketing challenge reach us TODAY.

Adam the Automotive guy

Adam has been in the automotive business for well over ten years. He has built a successful small business mechanic shop from the ground up. He keeps getting this nagging feeling that he can grow sales by at least thirty per cent.

He feels he can market his business more effectively and build a stronger community of current customers and prospects; if only he had the right marketing consultant.

Adam has many small business ideas but is not sure how to pull them together. He has turned to AKB2 Small Business Marketing to help him pull his marketing ideas together and take his small business to the next level. He knows he needs a purple cow approach to set his business apart.


Retailer Richard Richy

Richard Richy is a specialty retail store owner in the Greater Toronto Area (GTA). He runs a small business and has been in business for less than five years. He relies significantly on foot traffic to drive sales. His store is located in a fairly busy plaza that houses other small businesses including restaurants, a convenience store, a floral shop, a pet shot, a chiropractor, a spa among others.

He recently spent thousands of dollars expanding his store and stocking it with more inventory. To date, sales have been disappointing; slower than expected. Apart from a sign or two in front of his store, he has never undertaken an integrated marketing campaign and never relied on a marketing consultant for expert advice or coaching.

Richard feels the time has come for a small business marketing solution using a purple cow approach; he recognizes he needs to attract more customers and increase sales. Richard has turned to AKB Small Business Marketing to solve his sluggish sales dilemma. He wants to get SEEN, HEARD, NOTICED, FOUND and be TALKED ABOUT.



Frank the Financial Advisor

Frank is a thirty five year old Financial Advisor (FA), whose vision is to become the FA of choice within his community. Frank has been steadily building his practice over the last five years.

He has noticed that the field is becoming more competitive and high net worth clients are looking for FA's that can help them find tax efficient strategies, preserve their wealth and pass it to the next generation.

Frank knows that he needs a purple cow marketing edge to set himself apart from the competition. He has implemented a few marketing strategies in the past without the desired results. He realizes that a highly effective seminar marketing system will land him more of his ideal prospects.

Frank has turned to AKB Small Business Marketing as his marketing consultants of choice to help put him in front of his ideal clients.

Remember when your mom cautioned you to “watch your mouth”.  As it turns out, she was really onto something. I guess, she was desperately trying to impart to us a greater sense of restraint, diplomacy, decency, and sensitivity.
In these days of tweeting, blogging, and even ‘citizen journalism’, it might seem that anything goes: just speak [...]


April 14th, 2011      no comments



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