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The AKB2 Marketing Scorecard

Is your marketing system robust? Is it showing up in new customers and increased sales? Find out with this quick and easy marketing scorecard and rate your strategies on a scale of 1-5 (1 lowest; 5 highest).

1. Our marketing strategies do not start, end, live and die with our customers * 1 2 3 4 5 Our marketing strategies start, end, live and die with our customers
2. We do not have a clearly defined and documented marketing system in place * 1 2 3 4 5 We have a clearly defined and documented marketing system in place
3. We do not know who our Ideal Customers are, where to find them, what they do and what problems we solve * 1 2 3 4 5 We know who our Ideal Customers are, where to find them, what they do and what problems we solve
4. We do not know our unique competitive advantage and our customers are unclear about the benefits they receive * 1 2 3 4 5 We know our unique competitive advantage and our customers are very clear about the benefits they receive
5. We think we know why our customers buy from us * 1 2 3 4 5 We absolutely know why our customers buy from us
6. Our marketing toolbox does not have the right collateral pieces to communicate the right message at the right time * 1 2 3 4 5 Our marketing toolbox has the right collateral pieces to communicate the right message at the right time
7. We do not have a number of success stories both written and verbal that prove we can deliver the outcomes and value that we promise * 1 2 3 4 5 We have a number of success stories both written and verbal that prove we can deliver the outcomes and value that we promise
8. We do not have several ways to actively generate referrals from existing customers. Referrals are not one of our strongest sources of new customers * 1 2 3 4 5 We have several ways to actively generate referrals from existing customers. Referrals are one of our strongest sources of new customers
9. We do not stay visible to our target market and prospects. We do not communicate regularly and consistently through email campaigns, other social media, newsletters, seminars, workshops, updated website etc. * 1 2 3 4 5 We stay visible to our target market and prospects. We communicate regularly and consistently through email campaigns, other social media, newsletters, seminars, workshops, updated website etc.
10. We do not offer great service. We offer fair to good service and do not do everything in our power to deliver service that consistently exceeds customers' expectations * 1 2 3 4 5 We don't just offer good service. We offer Raving Fans service and do everything in our power to deliver service that consistently exceeds customers' expectations
Your Score      

Remember when your mom cautioned you to “watch your mouth”.  As it turns out, she was really onto something. I guess, she was desperately trying to impart to us a greater sense of restraint, diplomacy, decency, and sensitivity.
In these days of tweeting, blogging, and even ‘citizen journalism’, it might seem that anything goes: just speak [...]


April 14th, 2011      no comments



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Marketing Scorecard - Is your marketing robust? find out Now!